With the advancement of technology and rise of social media, many opportunities for people to earn digitally has arrived which includes the rise of influencers on Instagram. It has become significant in recent years, as more and more people turn to the platform to promote products and services to a wider audience.
Instagram is a visually-driven platform, making it the perfect place for influencers to showcase their talents, interests, and lifestyles. The rapid increase of success in this job creates a hustle as more and more people everyday wake up and announce their selves as influencers.
One of the main reasons for this abundance of influencers on social media platforms especially Instagram and TikTok is the increasing popularity of the platform itself. With over 1 billion active users, Instagram has become one of the most popular social media platforms in the world. This has made it a prime destination for businesses looking to reach a wider audience and for influencers looking to monetize their content. And same goes for Tiktok, where many people started making short videos and now earning in millions and having established careers.
Another factor contributing is the ease with which anyone can become an influencer. Unlike traditional forms of celebrity, becoming an influencer does not require any specific talent or skill. All that is required is a willingness to share one’s life and interests with others and a bit of creativity when it comes to creating content. And that’s where the alarm goes on because the factor of authenticity comes bearing the flag.
Influencers have also become an important source of inspiration for many people. They offer a glimpse into the lives of others and can serve as role models for those looking to improve their own lives. They also provide a sense of community, as people can follow influencers who share similar interests and passions.
This has generated a decline in the old school concepts of market since brands are more interested to directly work with influencers on their platforms. Rather than relying on traditional forms of advertising, such as television and print, businesses are turning to influencers to help promote their products. This is because influencers have a more engaged audience, and their endorsement carries more weight than that of a traditional celebrity.
However, this has also led to some negative consequences. As the influencer market has become more crowded, it has become increasingly difficult for influencers to stand out and monetize their content. Which means many influencers resorting to buying followers and faking engagement to make their accounts appear more popular than they actually are. Some influencers having millions of followers but very low engagement rates, which can make it difficult for businesses to gauge their true reach and influence. Yet many brand prefer to work on the basis of followers only because their main concern is to bring attention in that case.
In conclusion, influencers have major impact on the way businesses market their products and services. However, as the influencer market becomes more crowded, it will be important for influencers to find ways to stand out and for businesses to be able to accurately gauge the true reach and influence of an influencer.
